Marketing Manager CV — example, template, and tips for India
Write a results-driven marketing manager CV that shows CAC reduction, revenue influenced, and campaign ROI. Covers digital, brand, content, and performance marketing.
Salary range (India)
₹6L – ₹35L depending on specialisation and seniority
Top hiring companies
HUL · P&G · Myntra · Nykaa · boAt
What to include in a Marketing Manager CV
- Campaign metrics: ROAS, CAC, MQL volume, email open rates, organic traffic growth
- Channels managed: Google Ads, Meta, SEO, CRM, influencer, ATL/BTL
- Tools: HubSpot, Salesforce, Clevertap, Google Analytics, Meta Ads Manager
- Budget ownership — "managed ₹1.2Cr annual marketing budget"
- Team leadership and agency management
Common Marketing Manager CV mistakes
- No metrics — "ran campaigns" tells recruiters nothing; "grew organic traffic 3x" does
- Listing channels without results — every channel should have a performance metric attached
- Ignoring MarTech tools — they are heavily screened in JDs for marketing roles
Top skills for a Marketing Manager CV
These keywords are heavily screened in ATS for marketing manager roles. Make sure they appear naturally in your CV.
Pro tip: use CV Prime's AI to check your keyword coverage
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Check my keyword score freeMarketing Manager CV — frequently asked questions
Should a marketing CV focus on digital or traditional skills?
For most Indian companies in 2024, digital-first. Even FMCG giants now weigh digital marketing heavily. Lead with digital metrics; include traditional (ATL/BTL) only if the JD asks for it.
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